guess.us.com

The domain guess.us.com is for sale! Click here to make an offer.

The word guess commonly refers to a conjecture or estimation.

Guess, (styled as GUESS?) is a popular American name-brand clothing line that uses a question mark as its emblem. It is known for its sexualized advertising campaigns, which have featured explicit black-and-white photographs of fashion models and actresses such as Claudia Schiffer, Valeria Mazza, Adriana Lima, Drew Barrymore, Anna Nicole Smith, Paris Hilton and Jordan.

Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano.

After Abigail's line in the 1980s the company began to take a downturn during the nineties, as other companies such as Calvin Klein, Diesel, Tommy Hilfiger, and Gap began rising in popularity. Guess's sales suffered, and its stock dropped dramatically.

As well as increasing competition, Guess also saw a serious tarnishing of its image during this time. More significantly, as awareness of sweatshop use among major corporations grew, Guess was quickly marked as a major offender in this area. In 1992, Guess contractors faced litigation from the US Department of Labor (DOL) due to failure to pay their employees the minimum wage or adequate overtime. Rather than face a court case, $573,000 in back wages was paid to employees.

Soon afterward, Guess promised to monitor their contractors for illegal activity, and the company earned a place on the US DOL's 'Trendsetters List', but this position was suspended several years later in 1996 after independent inspectors found violations of regulations at seven of the company's contractors. In the same year the company was sued by the Union of Needletrades, Industrial and Textile Employees (UNITE), again because of failure to pay the minimum wage or overtime to workers. The settlement, supervised by the US Department of Labor, saw the reinstatement of 8 workers found to have been illegally fired and another $80,000 in back pay given to workers, but almost immediately afterward Guess announced that it was moving its sewing production to Mexico. The company denied that the move was related to these court cases, but its public image continued to suffer.